Iconic Study / 001
Buona Pasqua
Dining · Coastal landscape Commissioned artwork
Art, material and identity
Monica Capriotti.
Iconist
Experiential & Spatial
Identity Designer
I turn the identity of a place into an artwork to experience and remember.
01 / The point of view
Beyond decoration. Identity.
In a world full
of beautiful places, the difference
is becoming a place
people recognise.
Space becomes
Experience. Content. Identity.
Hotels, restaurants, resorts, villas and venues also compete through their ability to be remembered. I transform the identity of a place into a visual, material and memorable experience.
Why an Iconist02 / Places, translated into signatures
Selected studies · 001—008Iconic Studies.
Every place has a story. Every project becomes a study.
Iconic Study / 002
Clipper
Porto Cervo · Dining Commissioned artwork
Iconic Study / 003
Chez Louis
Circeo · Dining Commissioned artwork
Iconic Study / 006
Breakthrough
Yachting · Spatial research Independent conceptual study
Explore all Iconic Studies Commissions & independent research
03 / Iconic Site-specific Artworks
I don’t only design
what you see.
I design what you remember.
Artworks and interventions designed exclusively for a location. Walls, entrances and spaces become signatures of identity: something to experience, feel and photograph.
Enter the visual archiveInside my work
Textured painting & depth Painting
takes shape.
In my work, colour meets textured mixtures, layers and relief. Distinctive painting techniques create depth and three-dimensional effects: light meets the material and reveals its details.
For every artwork, its support.
Ceramic
The artwork becomes a surface, in dialogue with walls, entrances and architecture.
ChromaLuxe
A support that brings the painted image into a space, giving colour a distinct presence.
Wood
A surface with a natural character, chosen in relation to the artwork and its setting.
Canvas
Painting enters a space as an independent artwork, with its own presence and rhythm.
Aluminium
A contemporary support for translating an artwork into an element that engages with the space.
05 / Value for the location
Beautiful, yes.
But above all,
yours.
A physical element that belongs to your place. And stays in the memory of those who experience it.
Recognition
A physical signature immediately associated with your location.
Uniqueness
An intervention conceived for that place, with a clear reason to exist there.
Storytelling
The story of the location becomes visible through art.
Guest experience
Something to experience, remember and spontaneously photograph.
06 / The eye behind the signature
Monica
Capriotti.
Iconist
Experiential & Spatial Identity Designer
My work begins where artistic sensitivity meets the identity of a place. Through art, material, light and colour, I seek the signature that makes a space recognisable.
My research begins with painting: colour, layers and relief bring out the character of the material. From this language come works on ceramic, ChromaLuxe, wood, canvas and aluminium, chosen in relation to the place.
Let’s talk about your place
The next place could be yours
Let’s start a conversation
Commission
an Icon.
Every project begins with a place.