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MONICA CAPRIOTTI Iconist
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MONICA CAPRIOTTI Iconist

Experiential & Spatial
Identity Designer

Clipper .

Commissioned artwork

Porto Cervo · Dining

A maritime story, translated into material. A sailing ship, coordinates and relief give the identity of Clipper a physical presence.

Clipper — Commissioned artwork

Reading the project

From place
to signature.

Imagine your project
01

Place

Clipper, in Porto Cervo: an identity that finds its imagery in the sea.

02

Research

The sailing ship, the name, the coordinates and the colours of the coast become a vocabulary of connected signs.

03

Intuition

Build a small landscape of identity, in which the name of the place is part of the artwork.

04

Material

Colour meets rope, fragments and relief. The process footage reveals the transition from surface to depth.

05

Artwork

A commissioned work that makes the story evoked by the name Clipper tangible.

The project takes shape

Inside
the material.

A fragment of the process, from the worktable. Gestures and details that become part of the identity of the artwork.

Clipper / The process From the studio ↗

Every project begins with a place.

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Next study / 003 Chez Louis ↗