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MONICA CAPRIOTTI Iconist
Commission an Icon
MONICA CAPRIOTTI Iconist

Experiential & Spatial
Identity Designer

One process. Many languages.

The Iconist Method

From place
to icon.

My painterly research meets the identity of your place.

A method connecting artistic sensitivity and spatial identity, from the first conversation to the presence of the artwork.

The Iconist Method / 01

Place .

Listen before imagining.

Every project begins with the identity of the location: its history, the people who inhabit it, its landscape and the experience it wishes to offer. Before choosing a form, we need to understand where it belongs.

The place and its horizon.
The place and its horizon.

The Iconist Method / 02

Research .

Gather what matters.

I observe colours, architecture, symbols, light and atmospheres. Drawing and photography help bring references into focus: the character of a place can be hidden in a detail.

The coastline, reduced to its essential outline.
The coastline, reduced to its essential outline.

The Iconist Method / 03

Intuition .

Find the signature of identity.

A visual direction emerges from the references. An image, a rhythm or a relationship between elements can become the heart of the project: what makes the place recognisable and distinctive.

The drawing meets colour.
The drawing meets colour.

The Iconist Method / 04

Material .

Give the idea a physical form.

The language begins with textured painting: mixtures, layers and relief create depth and three-dimensional effects. I then choose the support — ceramic, ChromaLuxe, wood, canvas or aluminium — in relation to the artwork and the place.

The surface becomes depth.
The surface becomes depth.

The Iconist Method / 05

Icon .

Let the artwork live in the space.

The artwork meets the location: its scale, wall, light and the viewpoints of those who enter or pause. The aim is a signature that belongs to the place and that guests take with them, as a memory or a photograph.

The artwork and the people, at the venue.
The artwork and the people, at the venue.

Inside my work

Textured painting & depth
Colour builds in layers. The surface takes on relief. From the studio ↗

Painting
takes shape.

In my work, colour meets textured mixtures, layers and relief. Distinctive painting techniques create depth and three-dimensional effects: light meets the material and reveals its details.

For every artwork, its support.

Ceramic

The artwork becomes a surface, in dialogue with walls, entrances and architecture.

ChromaLuxe

A support that brings the painted image into a space, giving colour a distinct presence.

Wood

A surface with a natural character, chosen in relation to the artwork and its setting.

Canvas

Painting enters a space as an independent artwork, with its own presence and rhythm.

Aluminium

A contemporary support for translating an artwork into an element that engages with the space.

The next place could be yours

Let’s start a conversation

Commission
an Icon.

Every project begins with a place.