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MONICA CAPRIOTTI Iconist
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MONICA CAPRIOTTI Iconist

Experiential & Spatial
Identity Designer

Bellezza Gaia .

Commissioned artwork

Wellness · Brand identity

Beauty rituals, images of wellbeing. The gesture of care becomes the visual language of Bellezza Gaia.

Bellezza Gaia — Commissioned artwork

Reading the project

From place
to signature.

Imagine your project
01

Place

Bellezza Gaia, an identity connected to personal care and wellbeing.

02

Research

Hands, feet, stones and petals compose a visual language of care, immersed in the colours of the landscape.

03

Intuition

Translate an intangible experience — feeling well — into images that make it recognisable.

04

Material

Colour, drawing and textured details give shape to two complementary compositions.

05

Artwork

Beauty rituals and Deep relaxation: two commissioned works, united by the name and imagery of Bellezza Gaia.

Every project begins with a place.

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